HTC reflects on LTE devices, promises high-level 'studio' focused on new device strategy

While the message out of HTC following yesterday's Q4 financial results focused on “short-term difficulties” and “product transitioning”, the company offered more detailed information on future strategy in its conference call. Looking back on a disappointing quarter, HTC CFO Winston Yung conceded that the company had “dropped the ball on products,” singling out its LTE devices, particularly in the US, for criticism. Yung noted that HTC’s LTE products had a “thicker form factor” than competitors, and that battery life had become an issue, too, concluding, “we simply need to do a better job on both the design, and also the internals and the components of products.”

To that end, the company is setting up a high-level “studio”, overseen by CEO Peter Chou, to work on on future device strategy. Yung said that this team, consisting of people from HTC’s design and engineering teams, would be focusing on “key products that we are going to launch this year.”

The CFO also suggested that HTC may be looking to diversify the range of chips used in future products. In recent years, HTC products have been powered exclusively by Qualcomm CPUs, however Yung said that HTC has “a very good range of suppliers to choose from on CPU, for example”, adding “I don’t think we are constrained in any way from a component point of view.”

HTC is expected to unveil the first products in its 2012 line-up at Mobile World Congress in Barcelona later this month. So far we’ve seen early leaks of the mid-range “HTC Ville”, as well as unconfirmed details of the high-end “HTC Edge.”

Source: UnwiredView

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