There is a reason why many people would rather sell their home, no assistance needed, than potentially lose out on thousands of dollars by enlisting a broker?s assistance. If you believe that, then you probably believe in a Tooth Fairy. So many of us think that selling a piece of property is as easy as advertising it for sale. Your call, pal, but there?s probably a better chance of the Chicago Cubs winning a World Series than your home getting sold within a reasonable, let alone quick period of time!
Blood-sucking leeches ? too often, people think this way about the average, everyday real estate agent. Sure, agents may earn a commission off every property sale that they broker, but the bottom line is, real estate professionals, emphasis on the last word, have it clearly on their JD that they must help their clients in every way possible ? and they do, in the bowdlerized words of maligned NFL quarterback Derek Anderson, take this stuff seriously. What this translates to, is the ability of the real estate agent to tap into sales and marketing channels that the average home owner or purchaser could not use.
People who buy or sell properties do not have access to the multiple listing service, weekly advertisements in major news outlets (paper, television and radio), and an extended lead network that provides fresh referrals. The FSBO only has access to newspaper and sometimes magazine ads and positive word of mouth ? nothing more.
What could inveigle an immediate buyer and attract them with more urgency better than good ole fashioned word of mouth?
Really, there are so many for sale by owners who discredit themselves inadvertently by insisting, quite emphatically at that, ?I?ll do it myself, no need for help.? A FSBO would be better off utilizing the wide range of available resources he or she has, instead of working independently. These are resources that are normally handled by a skillful knowing and accommodating real estate agent.
Question ? how would a FSBO find the most appropriate agent? They should ask their friends and coworkers on who they know that can handle a solid real estate transaction. Word of mouth carries a lot of weight in the real estate world so the fsbo should do their own due diligence and find out which agency and which particular agent to use. Male, female, short, tall, fat, skinny, at the end of the day it?s your call. The broker?s background must be scrutinized, analyzed and deconstructed ? how many sales have they completed or assisted with? Ask them what their plan of attack is to sell the property and what various angles they are going to take. Lastly, get a good idea of their personality, or how much they have of it. Personality + hard work = key to an agent?s success.
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Source: http://thenasdaqstockexchange.com/2012/02/20/to-go-or-not-to-go-fsbo/
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